We live in a digital era and there’s a very high likelihood that your business is being searched more on Google than you’d care to know. Research shows that one in every four Kenyans shops online. This is enough reason why you need a website.
With all this said, why doesn’t your business have a website? We’ve worked with small and big businesses and the reasons we’ve heard are baffling if not laughable. Some of the reasons are as outlined below:-
- Our business is still small, we don’t have the budget for that.
- Already we have enough business. We don’t need a website
- We are on social media and doing great, why would we need a website?
- I have a guy who can make me a website for free
Well, we’ve heard some of these excuses a gazillion times and we’d like to demystify these misconceptions. You need a website. When do you need it? You need it now! Why do you need it? Here’s why:-
1. Attract New customers and make more money
70-82% of consumers research a business or product before making a purchase decision. Your website acts as your agent as it’s always available 24/7/365. It introduces you to potential customers.
2. Enhance Credibility
The 21st-century consumer is skeptic, they won’t trust a business without a website. First impressions matter. You don’t want to be a business that is not visible. “But my business is on social media Sam?” True, but do you know that so are a billion other businesses too? Do you also know that algorithms are ever-changing and that affects how visible you are in comparison to your competitors?
3. it’s not as expensive or hard as you think
I know this is the part you’re most excited about, well, who wouldn’t be. When most people imagine having a website they envision crazy budgets and impossibilities.
It doesn’t have to be this way, it ought to be easy. Nowadays you don’t even need to be web savvy to create a website. There’s a lot of drag and drop website builders out there if you’re strained on budget. Do you want tailor-made solutions for your business? Seek professional help from a website developer. You can always reach out to us for a quotation.
4. Save on Time with your website
We know that running a business is no walk in the park. You have quotations, proposals, meetings and the like. You rarely have time to answer recurring questions like who are you? What services do you offer? Where are you located? Well, guess what? Your business website has all this information at a glance. It helps you concentrate on the most important aspects of your business.
5. Position and control your Brand
Your business website is the best marketing tool you have. You have the ability to position yourself as a brand and showcase your expertise. Align all your social media profiles with your website for enhanced engagement.
With proper SEO you can even track how people are getting to your website and what you can do to improve that.
In Summary
Whether you’re a multinational company or just starting out, you need a website. It’s not enough these days to say that you’re on social media. You don’t need a big budget for a website. A website will position your brand well, save you on time while increasing your Return on Investment.
Do you think that you should have a website for your business? Give us your views on the comment section. We’d like to know. If you think this article was resourceful kindly share it with your friends too via the share buttons at the end of the post.
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