Think of yourself as a new high school student, you’re fresh and haven’t made any friends yet. You want to be one of the cool kids, how do they notice you? You buy some cool kicks, get a new haircut and all the attention is yours now. What an achievement, one of the cool kids now. The cool kicks, the new haircut are what sum up your identity in this school. The same happens in the market place too. The kicks and haircut, in this case, are your colour pallete, type choice, and logo. A combination of this makes up your Brand Identity.
While Brand is how your customers perceive you. An identity is what makes you recognizable to customers. Your Audience will associate your brand identity with your product, service or idea. It builds a connection between you and your customers and fosters Brand Loyalty. To develop a strong, formidable brand identity you need to know thyself first. You need to know your Mission, Values, Brand Personality and Voice.
Elements that make up your brand design
2. Colour Pallete
In a Nutshell
In case you have doubts on how to create a compelling brand identity seek the services of a professional graphic designer. You’re in luck too as Break Concepts offers this services. Feel free to contact us for any query regarding Brand Identity.